WHAT'S YOUR STORY? IT'S SIMPLY THE KEY TO WINNING YOUR CASES
Jeff Parsons -- Beirne Maynard & Parsons (Houston, TX)
Trial lawyer Jeff Parsons discusses the critical importance of effective storytelling in winning the hearts and minds of a jury. Topics include the elements of an effective story, the identification and use of themes, testing your story through jury science, and strengthening your story through effective demonstrative evidence. See how effective storytelling can turn complex cases into simple disputes and hard-to-win cases into victories.